About Visit Berkeley

Visit Berkeley is the destination marketing organization for Berkeley, Calif. We market Berkeley as a destination for small conventions, meetings, events and leisure travel. Visit Berkeley, formerly the Berkeley Convention & Visitors Bureau, was founded in 1992 when the hotels and city of Berkeley agreed to increase the TOT 1% to the existing 11% hotel transient occupancy tax (TOT) to stimulate the local tourism industry.

Visit Berkeley has become the voice of the hospitality and tourism industry in Berkeley. Governed by a Board of Directors comprised of Berkeley tourism and hospitality professionals, Visit Berkeley operates as a 501c(6) private, not for profit, mutual benefit corporation.

The mission of Visit Berkeley and the Berkeley Film Office is to cultivate and promote Berkeley as a desirable destination for meetings, conventions, tour groups, leisure travelers and film production while enhancing Berkeley’s economy.

Berkeley Tourism Improvement District

Berkeley Tourism Improvement District (BTID) is an assessment district proposed to provide specific benefits to payers, by funding marketing and sales promotion efforts for assessed businesses.

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Barbara Hillman, CEO

Dan Marengo,
Communications Director

Nikole Halaka,
Director of Sales

Jeffrey Church,
 Marketing Partner Development

Axel Van Chee, Visitor & Partner Services

Visit Berkeley Board of Directors

John Pimentel

Account Exec/Special Projects
Hornblower Cruises & Events

Lisa Bullwinkel

Another Bullwinkel Show

Tracy Dean

Design Site

Matthew Mooney

General Manager
La Quinta Inn & Suites

KP Patel

Rose Garden Inn

La Dawn Duvall

Executive Director, Visitor & Parent Services
UC Berkeley

Matt Terwilliger

Business Development
Cal Alumni Association

Scott Lorenz

General Manager
Bancroft Hotel

Joe Mulford

SR. Associate Athletic Director
CAL Intercollegiate Athletics

Joe Michl

General Manager
Holiday Inn Express & Suites


Greg Mauldin

Chairman of the Board
General Manager, Hotel Shattuck Plaza

Jack Hlavac

Vice President
Area Managing Director & General Manager
DoubleTree by Hilton Berkeley Marina

Thomas Burcham, Esq.

Worldwide Farmers

Barbara Hillman

President & CEO
Visit Berkeley