About Visit Berkeley

Visit Berkeley is the destination marketing organization for Berkeley, Calif. We market Berkeley as a destination for small conventions, meetings, events and leisure travel. Visit Berkeley, formerly the Berkeley Convention & Visitors Bureau, was founded in 1992 when the hotels and city of Berkeley agreed to increase the TOT 1% to the existing 11% hotel transient occupancy tax (TOT) to stimulate the local tourism industry.

Visit Berkeley has become the voice of the hospitality and tourism industry in Berkeley. Governed by a Board of Directors comprised of Berkeley tourism and hospitality professionals, Visit Berkeley operates as a 501c(6) private, not for profit, mutual benefit corporation.

The mission of Visit Berkeley and the Berkeley Film Office is to cultivate and promote Berkeley as a desirable destination for meetings, conventions, tour groups, leisure travelers and film production while enhancing Berkeley’s economy.

Berkeley Tourism Improvement District

Berkeley Tourism Improvement District (BTID) is an assessment district proposed to provide specific benefits to payers, by funding marketing and sales promotion efforts for assessed businesses.

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Barbara Hillman, CEO

Dan Marengo,
Communications Director

Jeff Blair,
Manager, Marketing Partner Development

Nikole Halaka,
Manager, Group Sales

Jeffrey Church,
Visitor & Partner Services

Visit Berkeley Board of Directors

John Pimentel

Account Exec/Special Projects
Hornblower Cruises & Events

Lisa Bullwinkel

Another Bullwinkel Show

Tracy Dean

Design Site

Hal Leonard

General Manager
DoubleTree by Hilton Berkeley Marina

Matthew Mooney

General Manager
La Quinta Inn & Suites

La Dawn Duvall

Executive Director, Visitor & Parent Services
UC Berkeley

Matt Terwilliger

Business Development
Cal Alumni Association

Scott Lorenz

General Manager
Bancroft Hotel

Chris Koertge

General Manager
Golden Bear Inn/America's Best Value Inn

Justin Panarese

Assistant Athletic Director, Revenue Initiatives
Cal Athletics


Greg Mauldin

Chairman of the Board
General Manager, Hotel Shattuck Plaza

Vice Chair (TBA)

Thomas Burcham, Esq.

Worldwide Farmers

Barbara Hillman

President & CEO
Visit Berkeley